The home of
Connected Thinking.
The Thread Team is a new breed of marketing consultancy with a proven track record of making modern marketing pay with Connected Thinking.
What we do.
Data-Driven Transformation.
We help your brand to make the most of your transformation investment by unlocking your organisation’s ability to engage, acquire, retain and re-activate real people, in the moment.
Customer Journey Design.
We are passionate about connecting people with brands, technology and data to meet and exceed their expectations. With the purpose to trigger behaviour - in the moment.
Omni Channel Delivery.
We bring together the cutting-edge with the tried and tested in marketing communications thinking, data science, journey orchestration and marketing technology to deliver measurable results.
What We Think...
Most Popular
Latest Articles
Our Clients
Work with us.
We're always on the lookout for exceptional people to join our team.
Partner with us.
We're always happy to chat to discuss opportunities.
A 20 minute read
In 1964 the father of modern business consultancy, Peter Drucker, extolled that ‘the purpose of a business is to create a customer’ and the idea behind what was to become CRM and latterly CX was born…