Threads…

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Aside from an exemplary choice of brand name, and the uplift in clicks to our site (Thanks Mark Zuckerberg! 😉) what does Threads mean for marketing?

The fact that punters can sign up using their Insta credentials, and will be able to follow the accounts of everyone they already follow, gives the platform immediate weight; but does that mean it is simply an Instagram text extension with little else?

It remains to be seen.

Threads provides another social space which gives brands the opportunity to find, build and engage with communities.

Twitter, has for a long time, provided the only reliable way to track and build insights about individual users, but is this one more nail in the coffin of profiling data?

The ICO has its claws out for social media after dishing out £12.7m fine to TikTok earlier this year, and Threads means more personal data in the one-way whirlpool that is Meta.

Which leads nicely on to the Oligopoly argument.
The vast majority of individual data, community and engagement happens across an ever decreasing, ever more controlled ecosystem which is a double-edged sword when it comes to marketing and ethics.

The proof, will, of course be in the pudding.

But we are looking forward to seeing what’s under the bonnet….