What We Think...
Read about some of the things that get us up in the morning - other than tea or coffee...the eternal debate!
Most Popular
The future of CRM in an AI-world
A 20 minute read
In 1964 the father of modern business consultancy, Peter Drucker, extolled that ‘the purpose of a business is to create a customer’ and the idea behind what was to become CRM and latterly CX was born…
MIPCOM Content Everywhere: Music as a powerful brand influencer
A 4 minute read
#MIPCOM Content Everywhere: Music as a powerful brand influencer . You can’t beat ABBA for hitting the nail on the head, when it comes to the power of music
Data Scraping is not the Enemy: Reframing its Power Responsibly
A 3 minute read
In the intricate labyrinth of our digital age, data scraping has often been cast as the villain, capable of wreaking havoc through identity fraud and privacy breaches. This perception isn't far off—data scraping, an automated method of extracting data from websites, can indeed be exploited for nefarious purposes…
Generative AI Adoption: Two Tribes, which are you?
A 5 minute read
Generative AI Adoption: Two Tribes, which are you?
As the year progresses, annual budget considerations drive discussions on securing expenditures. This year, a shift occurred in my approach…
Embracing the Side Hustle: A Seismic Shift in Work Culture
A 2 minute read
Did you know nearly half (44%) of us have a side gig to boost our income?
Threads…
A short read (less than 2 minutes)
Aside from an exemplary choice of brand name, and the uplift in clicks to our site (Thanks Mark Zuckerberg 😊) what does Threads mean for marketing?
Yes, you Cannes!
A 4 minute read
As the sun sinks below the Croisette and the last glass of rose is polished-off, the creative industry heads home for another year.
So what have we learned this year at Cannes..?
Five things you need to know about Marketing Orchestration and its part in the next Industrial Revolution
A 5 minute read
Change is endemic. Confusing. Challenging and not a little disconcerting. But it’s here and we are living with change at a pace and a scale unseen for generations - if not ever.
Our 2023 Epiphany…
Knowing where value lies for the customer has become critical, as satisfied customers lead to more customer loyalty and retention…
…the problem is, how do you find out exactly where that value lies?
2023: Focus on Wasted Investment & Opportunities
A short read (less than 2 minutes)
The overwhelming message of Forrester’s report into CEO’s spending plans in 2023 is their focus on waste.
2023: The Year to Focus on CX Value
A 2 minute read
US businesses have been planning for the coming year with its attendant uncertainty. Late in 2022, Forrester asked more than 1,000 decision makers from 382 companies to reveal their focus areas for investment and their big best for 2023.
Web 3.0 and Zero Party Data
A 3 minute read
With the emergency of Web 3.0 zero party data - which is defined as data that people proactively share with a company - is growing in importance. And the good news for companies is that consumers are increasingly more willing to share their personal information.
Never mind Plan B, brands need a plan C for Covid.
A 2 minute read
For businesses what is becoming abundantly clear is that we must learn to live with Covid. And in today’s uncertain landscape that means agility is the name of the game.
Showcasing our Greatest Hits of 2021.
We’ve been showcasing our Greatest Hits of 2021. Here’s the last installment - enjoy and of course, comments welcome!
The New Dawn of Direct
A 3 minute read
With digital transformation the order of the day it’s easy to wave ta-ta to more traditional ways of doing things. But, history teaches us that things don’t change as much as we - and our ‘next-big-thing’ focused industry - would have us believe.
I’m dreaming of an agile Christmas!
A 2 minute read
Christmas 2021 – back to business as usual or more business as unusual? Unsure? The only certainty is uncertainty.
The flexible working myth.
A 3 minute read
Increasingly, firms are bringing their teams back to the office – in some cases with employees kicking and screaming! According to data from recruitment companies resignations are reaching a zenith across the UK with a large proportion citing inflexibility around working practices as their major reason.
Do you have a zero party data strategy yet?
A 2 minute read
It is no coincidence that customer experience is rising up the agenda. Ultimately investing in customer experience means structuring the business around the customer, and with the perfect storm of Covid, a greater focus on online privacy and fast-changing consumer habits never has this been more of a priority for businesses.
Zero the hero! Apple’s new Mail Protection Privacy and what it means for marketing.
A 4 minute read
In life, be it real, virtual or hypothesised we are constantly making decisions and weighing up pros and cons. We want to cross roads but we don’t want to get hit by cars. We’ll take an underpass unless we think it is safer to negotiate the road. We always want a deal but we never want to get conned.
There's a new chicken in town: Using zero party data as a measure of consumer trust.
A 2 minute read
It’s undeniable that things are changing and the bottom line is that marketers won’t be able to do things in the same way as we have before.
A 20 minute read
In 1964 the father of modern business consultancy, Peter Drucker, extolled that ‘the purpose of a business is to create a customer’ and the idea behind what was to become CRM and latterly CX was born…