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Converting one-time buyers into repeat customers.
A 3 minute read
No matter the number of records, the average retail database will be made up largely of people that either have yet to buy or who bought once but not since.
A 4 minute read
In a surprising move, Google has announced that it will not be phasing out third-party cookies in its Chrome browser, reversing a plan set in motion over four years ago. This decision, detailed in a blog post by Google Privacy Sandbox vice-president Anthony Chavez, signifies a shift from eliminating cookies to offering users more control over their privacy settings.