Our Founders

  • Richard Calvert - Digital Strategy  AI  Omnichannel marketing and CX  Marketing Orchestration  Emerging technologies and their role in customer experience  Digital integration  Digital transformation

    Richard Calvert

    Richard is a seasoned Strategist with an inclusive, inquisitive and 360 degree problem-solving approach.

    He blends imagination and creativity with a passion for design thinking and CX; a love of collaboration and decades of experience improving the performance of global brands and teams.



    Always passionate about what’s next, he's ahead of the curve, using emerging technologies to revolutionise business and marketing.

    Richard is a leader and a builder. He has built and managed successful Agency; Consultancy and Brand-side teams. He is a Non-Executive Director and a keen advocate of Diversity and Inclusion in the workplace.



    Whether he's speaking, lecturing, facilitating, or mentoring, Richard knows how to connect with his audience, delivering empathy, pragmatism along with game-changing insights on the fly.

    Specialist Subjects

    • Digital Strategy

    • AI

    • Partnership Strategy & Activation

    • Omnichannel marketing and CX

    • Transformation

    • Facilitation

    • DE&I

    • Start-ups & Scale-ups

    Richard frequently speaks and lectures on Digital Strategy and Data driven Transformation in Practise as part of both the LSE and Cambridge University Judge Business School’s Executive Education Programme. He also speaks on panels on subjects ranging from cutting through the AI hype to fostering data-driven collaboration.

  • Carolyn Bondi - Data protection and GDPR  Data Strategy  Data Operations  Data driven CX  Data ethics

    Carolyn Bondi

    Carolyn is a renowned data and customer experience specialist.

    She is celebrated for her unique ability to transform complex data terminology and concepts into engaging and understandable content for diverse audiences.

    With extensive leadership experience at global businesses from brand (Coca-Cola), Agency (WPP) and Marketing Service Provider (Acxiom) to name a few.

    Carolyn brings a unique point of view, wealth of knowledge and passion to The Thread Team.

    Specialist Subjects:

    • Data strategy

    • Data-driven, omnichannel CX

    • Customer insight, analytics and measurement

    • Business information and intelligence

    • Data ecosystem and operations

    • Data protection and GDPR

    • Data ethics

    Carolyn is Co-Chair of the DMA Data Council and is a seasoned speaker known for her real-lie examples and case studies that make her insights at once practical and inspiring.

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