What We Think...
Read about some of the things that get us up in the morning - other than tea or coffee...the eternal debate!
Most Popular
I’m dreaming of an agile Christmas!
A 2 minute read
Christmas 2021 – back to business as usual or more business as unusual? Unsure? The only certainty is uncertainty.
Zero the hero! Apple’s new Mail Protection Privacy and what it means for marketing.
A 4 minute read
In life, be it real, virtual or hypothesised we are constantly making decisions and weighing up pros and cons. We want to cross roads but we don’t want to get hit by cars. We’ll take an underpass unless we think it is safer to negotiate the road. We always want a deal but we never want to get conned.
There's a new chicken in town: Using zero party data as a measure of consumer trust.
A 2 minute read
It’s undeniable that things are changing and the bottom line is that marketers won’t be able to do things in the same way as we have before.
The Value Exchange Audit: Pinpoint the best points of value to maximise your customer’s experience.
A 2 minute read
Leveraging the value exchange within the customer journey is important because our research shows that doing so provides an average uplift in customer spend of 27 per cent.
Converting one-time buyers into repeat customers.
A 3 minute read
No matter the number of records, the average retail database will be made up largely of people that either have yet to buy or who bought once but not since.
Making hay whilst the sun shines: How to reactivate customers quickly and at scale.
A 5 minute read
So the shops have reopened and we’re back to cautiously treading the path to normality. Where the path leads, no one is quite sure but this is all of our ‘normal’ now and that means making hay whilst the sun shines.
Driving value through the Peak-End Rule.
A 3 minute read
There are four major types of value; functional, monetary, social and psychological. For brands developing an understanding of how to best leverage each type of value in the right measure for their specific customer cohorts is critical.
Muda in marketing: How to turn waste into value.
A 4 minute read
Here at The Thread Team, we hate waste. Detest it. One of our driving principles is the abolition of wasted talent, wasted opportunity and wasted investment. We question out-moded ways of working in order to tackle the scourge that is wastage in marketing.
The Christmas curse of the One-Timer and what to do about it.
A 4 minute read
One of the earliest demographic studies was Natural and Political Observations Made upon the Bills of Mortality (1662) by haberdasher John Graunt.
The power of missions created using Zero Party Data.
A 4 minute read
Bringing together creativity and insight, data and technology to design experiences that meet - or better exceed - the expectations of each of us is now more important than ever before.
Preparing your business for Lockdown #2.
A 3 minute read
As many predicted, England is now entering into a new lockdown, albeit not quite as strict as its predecessor, but debilitating for the UK economy nonetheless.
A 4 minute read
In a surprising move, Google has announced that it will not be phasing out third-party cookies in its Chrome browser, reversing a plan set in motion over four years ago. This decision, detailed in a blog post by Google Privacy Sandbox vice-president Anthony Chavez, signifies a shift from eliminating cookies to offering users more control over their privacy settings.