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Read about some of the things that get us up in the morning - other than tea or coffee...the eternal debate!

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Google’s U-Turn on Third-Party Cookies Makes PoC Even More Relevant – Here’s Why…

A 4 minute read

In a surprising move, Google has announced that it will not be phasing out third-party cookies in its Chrome browser, reversing a plan set in motion over four years ago. This decision, detailed in a blog post by Google Privacy Sandbox vice-president Anthony Chavez, signifies a shift from eliminating cookies to offering users more control over their privacy settings.

The Christmas curse of the ‘one-timer’ - and what to do about it.

A 4 minute read

The Christmas curse of the ‘one-timer’ and what to do about it…
These are people that have shopped with you once, but haven’t returned. And when better than to reactivate them? The festival holiday season…

The future of CRM in an AI-world

A 20 minute read

In 1964 the father of modern business consultancy, Peter Drucker, extolled that ‘the purpose of a business is to create a customer’ and the idea behind what was to become CRM and latterly CX was born…

MIPCOM Content Everywhere: Music as a powerful brand influencer

A 4 minute read

#MIPCOM Content Everywhere: Music as a powerful brand influencer . You can’t beat ABBA for hitting the nail on the head, when it comes to the power of music