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Read about some of the things that get us up in the morning - other than tea or coffee...the eternal debate!
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Monetising owned media in the era of opt-in.
A 4.5 minute read
Are you making the most of your owned media? And if not, what to do about it. Since GDPR came into force almost two years ago marketing relevance has increased with consumers now enjoying better targeted communications.
A 4 minute read
In a surprising move, Google has announced that it will not be phasing out third-party cookies in its Chrome browser, reversing a plan set in motion over four years ago. This decision, detailed in a blog post by Google Privacy Sandbox vice-president Anthony Chavez, signifies a shift from eliminating cookies to offering users more control over their privacy settings.