What We Think...
Read about some of the things that get us up in the morning - other than tea or coffee...the eternal debate!
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The Value Exchange Audit: Pinpoint the best points of value to maximise your customer’s experience.
A 2 minute read
Leveraging the value exchange within the customer journey is important because our research shows that doing so provides an average uplift in customer spend of 27 per cent.
The Value Exchange Part 2: Different types of value.
A 3 minute read
Value, like beauty, is in the eye of the beholder. Different disciplines have very different views of value. In accounting terms, value is the monetary worth of an asset, business entity, goods sold, services rendered, or liability or obligation acquired.
The Value Exchange: An Introduction.
A 2 minute read
It’s a concept we’ve all been getting to grips with. It refers to the much-lauded contract where consumers (we) merrily share our valuable time, attention, personal data and association in return for a customer experience that meets and hopefully, exceeds our expectations..
A 4 minute read
In a surprising move, Google has announced that it will not be phasing out third-party cookies in its Chrome browser, reversing a plan set in motion over four years ago. This decision, detailed in a blog post by Google Privacy Sandbox vice-president Anthony Chavez, signifies a shift from eliminating cookies to offering users more control over their privacy settings.