What We Think...
Read about some of the things that get us up in the morning - other than tea or coffee...the eternal debate!
Most Popular
Orchestration is key for the next 12 months.
A 3 minute read
It goes without saying that the next 12 months aren’t going to be a walk in the park. As we approach winter with the R rate rising, we’re all aware of the knife edge on which we are currently teetering.
Retail must make do and mend.
A 2 minute read
Retail is fun, fast-paced and super competitive. It can also be frustratingly tactical and short term. So, when push comes to shove and the chips are down, the Pavlovian response to discount a way out of potentially troublesome situations is high on the list of the retailers playbook.
When personalization crosses a line.
A 5 minute read
Personalization is a double-edged sword. On the one hand personalization can make you feel special. Who does not like to be greeted by name at a favorite restaurant?
The great return to work: It’s now a case of adapt or die.
A 4.5 minute read
Back in 1980 when Dolly Parton’s 9-to-5 hit the charts, employers could be hard task masters. Workers’ rights were pretty much non-existent and the concept of a work-life balance was unheard of.
2020 and beyond: Is your brand orchestration-ready?
A 2 minute read
Marketing orchestration is nothing new. In fact it is really quite old. It first came to prominence back in 2013, the year that HMV first went bust, the horse meat scandal shocked the country, Prince George was born and Facebook and Twitter both went public. Seems like eons ago, doesn’t it?
Why business growth relies on the acceptance of negative space.
A 3 minute read
Designers everywhere know about the hidden images within the Toblerone and FedEx logos that unlock the subliminal power of the brand’s purpose.
Monetising owned media in the era of opt-in.
A 4.5 minute read
Are you making the most of your owned media? And if not, what to do about it. Since GDPR came into force almost two years ago marketing relevance has increased with consumers now enjoying better targeted communications.
Covid-19 and the age of ‘Digital First’ – How ready are you?
A 4 minute read
It’s taken a long time to arrive – you’d be within your rights to dismiss it as an over-used, superannuated concept more at home in the Marketing departments of the mid-2000s than in the heart of COVID-19 country.
Why technological agnosticism matters.
A 2.5 minute read
All too often we hear stories about marketing activity that has not performed as well as had been promised. There are of course a variety of reasons why this might be the case.
The four segments of lockdown customers.
A 5 minute read
How organisations can use technology to understand their customers and create strong communications strategies during the Covid-19 crisis.
If not now, then when…the rise of altruistic marketing: 10 of the best corona-comforters.
A 5 minute read
There’s a big divide developing: companies that do and companies that don’t. Keep marketing, that is.
Why tomatoes are critical for working at home.
A 3 minute read
Before coronavirus entered our lives, the importance of wellness in the workplace was beginning to enter corporate consciousness. However, in many organizations, these were just token efforts.
A 4 minute read
In a surprising move, Google has announced that it will not be phasing out third-party cookies in its Chrome browser, reversing a plan set in motion over four years ago. This decision, detailed in a blog post by Google Privacy Sandbox vice-president Anthony Chavez, signifies a shift from eliminating cookies to offering users more control over their privacy settings.